summer pr image

Elevate Your PR Game in Summer 2023: Trends, Strategies, and Success Tips

By Susan Adelizzi-Schmidt, MBA
President, Suasion Communications Group

June 13, 2023

This article originally appeared in Suasion Communications Blog.

Make a splash this summer and take your PR game to new heights in 2023 with this comprehensive guide to help your brand shine during the sunny season. Discover the latest trends, effective campaigns, and powerful techniques that will elevate your public relations efforts and make this summer a season of success.

  1. Embrace Authentic Influencer Collaborations
    In the summer of 2023, influencers continue to wield significant influence, shaping brand perception and driving engagement. Consumers seek authenticity and transparency from the brands they follow. Strengthen your message by partnering with influencers who align with your brand values and genuinely connect with their audience.
  2. Capitalize on Seasonal Storytelling
    Leverage the abundance of seasonal events, holidays, and trends during summer to generate buzz and media coverage. Craft compelling stories that resonate with your target audience, incorporating the spirit of summer into your brand. From creative events to summer-themed product launches, tap into the power of seasonal storytelling to capture the attention of journalists, bloggers, and social media influencers.
  3. Harness the Power of Visual Content
    Visual content is paramount in the digital landscape, grabbing attention and effectively conveying your brand’s story. Discover the importance of integrating high-quality visual elements into your PR campaigns, such as eye-catching images, engaging videos, infographics, and GIFs. Short-form videos can create excitement and foster connections with your target audience.
  4. Host Unforgettable Media Events
    Summer provides the perfect backdrop for hosting memorable media events that generate buzz and leave a lasting impression on journalists and influencers. Think outside the box with innovative event concepts that go beyond traditional press conferences. Consider influencer meet-ups, immersive brand experiences, and pop-up activations to captivate and engage your audience.
  5. Embrace Environmental Responsibility
    As sustainability becomes increasingly important, align your brand with meaningful causes and communicate your commitment to environmental responsibility through PR campaigns. Forge cause-related partnerships and champion sustainability initiatives to build trust and engage your audience on a deeper level.

With the temperatures rising, it’s time for your brand to shine in the summer spotlight. Embrace authentic influencer collaborations, capitalize on seasonal storytelling, leverage the power of visual content, host unforgettable media events, and embrace environmental responsibility. These strategies will take your PR efforts to new heights in summer 2023.

Suasion Communications Group has applied its expertise to marketing New Jersey’s downtowns and municipalities for the past 15 years. With offices in Somers Point & Haddonfield, NJ, Suasion Communications Group stands ready to assist New Jersey’s downtowns with customized branding, public relations, digital marketing, website design and communications campaigns. Suasion is an award-winning certified Woman-Owned Small Business Enterprise (WBE/SBE), celebrating its 15th anniversary in 2022. Visit, or follow Suasion on TwitterFacebook, or Instagram.

DNJ Events