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In any city experiencing a true resurgence, image matters just as much as infrastructure. In Plainfield, New Jersey, a thoughtful rebranding effort has played a key role in aligning the community’s growing energy with its public-facing identity. Over the past year, Downtown Plainfield’s Special Improvement District (SID) has embarked on a rebranding process that not only updated the look and feel of the district’s messaging but also reflected the broader revitalization happening on the ground.

To address the needs of this large and crucial sector of our economy, the New Jersey Business Action Center (NJBAC), working in collaboration with the New Jersey Economic Development Authority (NJEDA), the Office of Innovation, and other community-based partners, created the New Jersey Small Business Manual in 2024. The New Jersey Small Business Manual serves as a written source for learning about how to plan, start, operate, and grow a business in New Jersey.

Plainfield, New Jersey is laying the groundwork for a revitalized downtown, and the early signs are encouraging. With a renewed focus on collaboration, placemaking, and business attraction, the Downtown Plainfield Special Improvement District (SID) is putting bold plans into action.

As travel trends shift in 2025, downtowns throughout New Jersey have a unique opportunity to differentiate themselves and attract tourists seeking authentic experiences.