A short walk over the bridge from New Brunswick and Rutgers University, Highland Park is a shining example of what can be done on a shoestring budget with a committed group of volunteers, local officials, and a tiny Main Street staff.
Outdoor Artisan Markets are an excellent way to increase excitement in your area, forge community connections and boost local economic development. These dynamic and interactive markets act as “Creative Placemaking’‘, providing a meaningful space where artists and makers share their creations and people can engage with one another, attracting local residents and visitors alike to your downtown area.
Creating a BID can often be the easiest part of the process. Growing it to be a successful and lasting organization is an entirely different challenge.
Marketing is about effectively communicating your unique selling proposition. Through thoughtful planned content marketing and “earned media”, businesses can effectively and affordably communicate with their customers and potential customers and ensure that the right audience has the information they need to bring them through the front door.
One walk down Main Street in Somerville, and you are captivated. This small downtown district is packed with things to do and see that have people consistently coming back to relive the magical experience.