Liquor License Reform

Liquor License Reform

Why reform?

New Jersey’s liquor license laws are among the most restrictive in the country. In fact, the cost of a license in many of our municipalities can easily soar into the six or seven figures – if they are even available. Liquor license restrictions impede the economic development of many of our communities, especially our downtowns. 

NJ Spotlight OpEd: NJ’s restaurants and downtowns need liquor license reform now!
With the recent introduction of S2964/A4925, Senator Gopal and Assemblyman Bergen recently joined the chorus of legislators calling for expansion of liquor license laws. Downtown New Jersey President, Bob Zuckerman, made the economic and equity case for reform in an OpEd published by NJ Spotlight. Read OpEd>
Liquor License Reform White Paper 
In January 2018, DNJ provided the then new Murphy administration’s transition team with insights into legislative, regulatory, and administrative initiatives that impact the state’s downtown commercial districts. Among the topics was liquor license reform.  Read White Paper>

Join the Discussion

Liquor License Reform Town Hall

Friday, December 4, 2020
12:00 – 1:00 PM via ZOOM

With the recent introduction of S2964/A4925, Senator Gopal and Assemblyman Bergen recently joined the chorus of legislators calling for expansion of liquor license laws. Downtown New Jersey and an alliance of organizations, merchants, and public officials believe that now more than ever, reform is needed to help our small businesses survive and thrive during the ongoing public health emergency. But the reasons for reform extend beyond the current economic hardship, reform has long been needed to support small business, enable a more equitable system, and help NJ retain its regional competitiveness. During this Town Hall event, we will discuss a path to reform. 

  • Senator Vin Gopal, D-Monmouth
  • Assemblyman Brian Bergen, R-Morris
  • George Cosentino, Mil Gustos Hospitality Group
  • Mayor Shelley Brindle, Township of Westfield
  • Moderated by Tony Pizzutillo, Pizzutillo Public Affairs


Join the Alliance

Join the alliance calling for reform of NJ’s archaic liquor license laws in order to help our small businesses, promote equity, and enable NJ to better compete in the regional market. Complete join form to to be listed on the NJ Liquor License Reform Alliance webpage, receive call to action emails, and generally provide moral support to this reform initiative. JOIN>

Sample resolution in support>

Alliance Members

  • American Planning Association – NJ Chapter
  • Bernards Township Regional Chamber of Commerce
  • Downtown New Jersey
  • Englewood Chamber of Commerce
  • Greater Westfield Chamber of Commerce
  • Mayors for Main Street
  • NJ Builders Association
  • NJ League of Municipalities
  • Spring Lake Business Development Corporation
  • Trenton Makes Inc
  • More to come…
Public Officials
  • Mayor Shelley Brindle, Township of Westfield
  • Mayor Jason Cilento, Borough of Dunellen
  • Mayor Sheena Collum, Village of South Orange Township
  • Mayor Collette Kennedy, Borough of Keyport
  • Mayor Michele Lee, High Bridge Borough
  • Councilwoman Michelle Pirone Lambros, Municipality of Princeton 
  • Mayor Bob Conley, Borough of Madison
  • Mayor Larry Jacobs, Township of Bedminster
  • Mayor James Baldassare, Bernards Township
  • Mayor Mary Jane Canose, Borough of Bernardsville
  • Mayor Matthew Moench, Bridgewater Township
  • Mayor Janet Hoven, Chester Borough
  • Mayor Marcia Asdal, Chester Township
  • Mayor Jason Cilento, Dunellen Borough
  • Mayor Paul Vallone, Far Hills Borough
  • Mayor Brian Tipton, Harmony Township
  • Mayor Doug Tomson, Hillsborough Township
  • Mayor Jim Mengucci, Lopatcong Township
  • Mayor Richard Onderko, Manville Borough
  • Mayor Christine Serrano Glassner, Mendham Borough
  • Mayor Sarah Neibart, Mendham Township
  • Mayor Al Morgan, New Providence
  • Mayor Greg Skinner, Peapack Gladstone
  • Mayor Todd Tersigni, Phillipsburg
  • Mayor Zachery Bray, Borough of Raritan
  • Mayor Michael Marion, Warren Township
  • Mayor Al Smith, Scotch Plains
  • Mayor Matthew Murello, Washington Township
  • Mayor Jeff Herb, White Township 
  • More to come…
  • High End Cigars
  • Jack’s Lobster Shack
  • Whole Hog Cafe
  • More to come…