Winter Adaptations: Commercial Corridor Vitality in Colder Months

1:00 pm - 2:30 pm


Main Street New Jersey Institute

Main Street New Jersey (MSNJ)  has partnered with National Main Street Center to create the Special Main Street New Jersey Institute Series which will help downtown businesses with the COVID Recovery Process.

Over the past few months, COVID-19 has made outdoor spaces and thoughtful programming and promotion crucial to the health and economic vitality of our Main Streets. As colder weather descends upon us, the creation of physically distanced space and safe programming in our commercial corridors remains as important as ever. Join Lindsey Wallace of Main Street America as she discusses practical ways to adapt your public spaces, promote small businesses, and implement safe outdoor winter activities to support your Main Street during these winter months.

Presenter: Lindsey Wallace, Director of Strategic Projects and Design Services, National Main Street Center




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