How to Encourage and Enhance Investment in Your Downtown – From Infrastructure to Management and Marketing

This session introduced municipal leaders to the techniques they should consider to encourage and enhance investment in Downtowns. Panelists addressed: how to create a welcoming and safe downtown environment (i.e. design guidelines, policing, Crime Prevention Through Environmental Design: CPTED); best practices of downtown management (i.e. SIDs, marketing campaigns, special events, art in the downtown, etc.); and the retailer and developer strategy to success.


  • Hon. Victor DeLuca, Mayor, Maplewood Township, Moderator
  • Paul Camella, Director of Development, WELCO Realty, Inc.
  • Marc Perel, President, ARC Properties
  • Alex Fanfarillo, Chief of Police, Glassboro, NJ
  • Beth Lippman, President Administrative Resources, Inc. and Executive Director, Livingston and Springfield BIDs
  • Stuart Koperweis, Millennium Strategies

This panel was coordinated by Downtown New Jersey as part of the in-person 2015 NJLM Annual Conference, so there is no video of session.

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