How to Encourage and Enhance Investment in Your Downtown – From Infrastructure to Management and Marketing

How to Encourage and Enhance Investment in Your Downtowns

This session introduced municipal leaders to the techniques they should consider to encourage and enhance investment in Downtowns. Panelists addressed: how to create a welcoming and safe downtown environment (i.e. design guidelines, policing, Crime Prevention Through Environmental Design: CPTED); best practices of downtown management (i.e. SIDs, marketing campaigns, special events, art in the downtown, etc.); and the retailer and developer strategy to success.


  • Hon. Victor DeLuca, Mayor, Maplewood Township, Moderator
  • Paul Camella, Director of Development, WELCO Realty, Inc.
  • Marc Perel, President, ARC Properties
  • Alex Fanfarillo, Chief of Police, Glassboro, NJ
  • Beth Lippman, President Administrative Resources, Inc. and Executive Director, Livingston and Springfield BIDs
  • Stuart Koperweis, Millennium Strategies

This panel was coordinated by Downtown New Jersey as part of the in-person 2015 NJLM Annual Conference, so there is no video of session.

DNJ Events