Articles

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The Starbucks Dilemma: A Tragedy of the Commons

Starbucks recently reversed its open-door policy that allowed members of the public to utilize seating and bathroom facilities without the requirement of making a purchase. The move reflects a growing concern about loitering, disruptive behavior, and even drug use, which has surfaced inside Starbucks locations in both urban and suburban settings, creating an uncomfortable environment for paying customers and staff.

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Rebranding Downtown Plainfield: A Fresh Identity for a New Era of Revitalization

In any city experiencing a true resurgence, image matters just as much as infrastructure. In Plainfield, New Jersey, a thoughtful rebranding effort has played a key role in aligning the community’s growing energy with its public-facing identity. Over the past year, Downtown Plainfield’s Special Improvement District (SID) has embarked on a rebranding process that not only updated the look and feel of the district’s messaging but also reflected the broader revitalization happening on the ground.

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Helping Small Businesses Start and Grow in New Jersey Starts With a Plan

To address the needs of this large and crucial sector of our economy, the New Jersey Business Action Center (NJBAC), working in collaboration with the New Jersey Economic Development Authority (NJEDA), the Office of Innovation, and other community-based partners, created the New Jersey Small Business Manual in 2024. The New Jersey Small Business Manual serves as a written source for learning about how to plan, start, operate, and grow a business in New Jersey.

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